Our Mission

Enhancing the home journey

We pursue our vision by investing in and collaborating with people and businesses that specialise in the home journey – every aspect of renting, buying, selling and owning a home – so that together we can build valuable solutions which make this journey a dream experience for everyone from home buyers, sellers and renters to property professionals, home loan consultants, mortgage brokers, residential developers, attorneys and banks, and all industry partners.

Our Value Chain

Bringing the home journey to life

The value chain we have created, and which we continue to invest in and expand, ensures that we are able to support homebuyers at each point in the home journey.

Through our investments in Private Property, amplifi and Loom and with the assistance of a trusted real estate agency – both those we are invested in and the independent agents we have partnered with since the beginning of our journey, and who we support with value-added products and services – we help our clients find their dream homes.

Through BetterBond and MortgageMax, we help them secure the best interest rates on their home loans and, with comprehensive life cover and home insurance products from BetterSure, we help them protect their biggest asset. Plus a whole lot more in between.

1m+
The number of people in South Africa we’ve helped to realise their dreams of homeownership.
1 in 3
The ratio of people who secure home loans through our mortgage origination businesses, every day.
16%
The percentage of homes in South Africa sold by the real estate brands we’ve invested in.
34%
The percentage of homes in South Africa sold by the independent agencies and developers we have established relationships with.
Our Leadership

Meet our leadership team

BetterHome Group is led by a team of professionals with a wealth of industry knowledge and a common goal: to see our vision come to life.