Technology is our key to success

By investing in technology and data tools and systems, we make the home journey easier for our clients and help our partners enhance productivity and profitability and access valuable insights into the latest market trends.

Proptech Initiatives

Amplifi is Scandinavian-developed AI advertising technology that has been driving real results for real estate marketing since 2011.
BetterHome Group brought amplifi to the South African property industry in 2023 to give real estate agencies and developers access to technology which generates leads through automated social media campaigns that target audiences considering or actively involved in the property market to deliver business-boosting results. amplifi will be rolled out to the UK market soon.
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PayProp is an automated payment and reconciliation platform that helps real estate agents manage rental properties for landlords.
BetterHome Group invested in PayProp in 2018 to expand its investment in the home journey and help make the rental process seamless for agents, landlords and tenants.
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Loom is a property data and valuation business created, owned, and managed by the industry, for the industry.
BetterHome Group invested Loom in 2021 to help provide property professionals with rich property data and tools that empower them to sell more homes and to equip buyers, sellers and renters with the property insights they need to make the right decisions.
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REDi is a property technology company with a proven track record of combining property experience and technical expertise to build valuable technology and digitisation journeys for residential developers and estates.
In 2022, BetterHome Group invested in REDi to help residential developers generate qualified leads that convert into sales, streamline property sales administration and management, and simplify management and communications within gated communities.
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SwitchX is an industry-owned mortgage processing platform that facilitates the process between mortgage originators and banks, from start to finish.
BetterHome Group invested in SwitchX in 2011 to add value to stakeholders across the property industry.
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