Private Property is a trusted digital property marketplace that provides all South Africans with a platform to buy, sell and rent property. It is the second largest property portal in the country, with almost 3 million unique visitors per month.
BetterHome Group first invested in Private Property in 2017 to ensure a competitive market where real estate professionals could continue to transact with more than one major portal in South Africa. In 2022, we welcomed the opportunity to increase this investment and in 2023, became a majority shareholder in the business with the aim of building a world-class platform and seeing it grow over time to ensure the sustainability of all stakeholders in the property market.
